British Gas ‘Men At Work’

Wilbur and Lee are back home after a tiring trip delivering the innovative British Gas smart meters around the country. Ogilvy’s brief to us was to make Wilbur ‘tiredly happy’ and the challenge was in the details. How can we convey a happy, content and tired penguin and make his interaction with Lee and his environment believable? It was a great collaborative effort between the director Mick Arnold, creatives David Bradbury and Martin Duckworth and our animation team and the result speaks for itself.

  • Client: British Gas
  • Agency: OgilvyOne
  • Creatives: David Bradbury & Martin Duckworth
  • Agency Producer: Sarah Hall
  • Production Company: Fresh Film
  • Director: Michael Arnold
  • Producer: Richard Carter-Hounslow
  • Post Production: Filament Post
  • VFX Supervisor: Hani AlYousif
  • CG Supervisor: Jean-Louis Billard
  • Flame: Hani AlYousif & Harry Jarman
  • Post Producer: Stacia Akaba