Filament Post adds Christmas magic to Not on the High Street’s latest ‘life less ordinary’ commercial
Sprinkling the magic of Christmas to every scene, Filament Post created matte paintings of a stylised suburban night sky with glowing moon, smoking chimneys and snow dusted roof tops, recreated house fronts to lengthen a shot, simulated snow in 3D and imprinted it with footsteps.
Filament founder and Flame operator Hani AlYousif explains “Everyone knows you can’t have Christmas without sparkle and magic, but these elements are hard to come by when shooting in London in early autumn. Our team of CG and matte painting artists added the wonder dust to this film which was beautifully shot in anamorphic and stylised with a rich, saturated grade. Where would Christmas be without chimneys and stockings, snow and soapsuds, moonlight and stars? All of these elements needed to be realistically created, simulated, animated and seamlessly composited. We were virtually Father Christmas for this job!”
Carrying on the “Couplets” theme from the last commercial, actor Claire Skinner’s enchanting voice journeys us through a variety of Christmas day scenes where children and adults alike do their part to make Christmas more memorable, thoughtful, personal and… less ordinary.
Filament delivered the 60” film in the agreed timeframe, along with an additional two 30” cut-downs and three 10” films, thanks in part to the advanced capabilities of their new Flame.
‘Christmas’ is the second notonthehighstreet film to enjoy Filament’s new facilities, utilizing the full suite of Flame 2015, Flame Assists, Mayas and benefiting from the latest fibre infrastructure. Filament is a boutique post production facility in London’s Fitzrovia inspired to always “choose a life less ordinary”.
- Client: WCRS
- Date: 10 / 2014
- Agency: WCRS
- Creative Director: Chris Ringsell
- Creatives: Katy Hopkins & Steve Hawthorne
- Agency Producer: Alex Honnor
- Production Company: Blink
- Director: Jonathan Herman
- Producer: Georgina Filmore
- Flame: Hani AlYousif
- Flame Assist: Jamie Crofts
- CG: Rich Nelson & Penny Shaw
- DMP: Dave Gibbons
- Post Producer: Laura Roderick