Working with Golley Slater on the latest Organ Donation Wales campaign has involved a happy combination of 3D and 2D creativity. Before the post work got underway, Hani packed his trusty sharpies and headed to Wales for the three day shoot. Mix a friendly agency team and sunny Cardiff in May – a great start!
Briefed to design a fully CG countdown clock to inset both into the actors’ skin and under fabric, there were two key challenges. The team was keen to create a natural look for the implant, whilst ensuring the clock was legible under clothing. For the latter, a balance of fabric transparency and glowing numbers did the trick.
As the ads were shot twice, one for each of the spoken English and Welsh scripts, our go-faster Flame drove the four day turnaround.
We are currently working on the next six films in the campaign.
- Client: Golley Slater
- Date: 06 / 2015
- Creative Director: Dave Abbott
- Producer: Amanda Lowit
- Production Company: Rogue
- Director: Marc Evans
- Producer: Sophie Weldon
- Flame: Hani AlYousif & Jamie Crofts
- CG: Rich Nelson & Penny Shaw
- Post Producer: Ben Spalding