The nutter in the helmet was on a rig which we had to remove and retime him hitting the industrial-sized magnet on top of the crane. Along with Waterbed this won a Cannes Gold Lion award in 2003.
- Client: CHI
- Date: 2003
- Agency: CHI
- Creative Director, Copywriter & Art Director: Charles Inge
- Production Co: MJZ
- Director: Noam Murro
- Online & Shoot Supervisor: Hani AlYousif