Tesco F&F ‘Train’

Vaughan Arnell directed this film for Tesco’s F&F fashion brand. The brief was to show the same woman in various outfits in the same frame. The challenge was to choreograph her movements so she moves freely and naturally without colliding into one of her other roles. We led the compositing team to composite eight main plates together as well as filling in detail, atmosphere and background action, all in one camera move with no cuts.

  • Client: Tesco
  • Date: 10 / 2011
  • Agency: The Red Brick Road
  • Producer: Savana Jones-Middleton
  • Creatives: Matt Allen & Dean Webb
  • Production Company: Stink
  • Director: Vaughan Arnell
  • Producer: Astrid Edwards
  • Online lead: Hani AlYousif